Fundamentals of marketing / Miller and Layton.

By: Miller, Kenneth E, 1926 July 6-
Contributor(s): Stanton, William J | Layton, Roger A
Material type: TextTextPublisher: Sydney : McGraw-Hill, c2000Edition: 4th [Australian] edDescription: xvii, 856 p. : ill. + 1 computer disk. 10CMISBN: 0074707647; 9780074707647Subject(s): Marketing | Marketing -- Case studies | Marketing -- Australia -- Case studiesDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode Item holds
Reference Reference Lahore Business School Library
Shelf No. 77, LBS
Book 658.8 MIL-F 2000 807835 (Browse shelf) Not For Loan (Restricted Access) 807835
Audio Visual Materials Audio Visual Materials Lahore Business School Library
Audio Visual Section
Not for loan and check out is restricted 658.8 MIL-F 2000 CD807835 (Browse shelf) Not For Loan (Restricted Access) CD807835
Total holds: 0

Includes index.

Original ed. by William J. Stanton.

Includes bibliographical references: p. 811-830.

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