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1.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2002 804073.

2.
Marketing Management: Knowledge and skills/ J.Paul Peter,James H.Donnelly. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-M 2007 801566.

3.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2004 804111, ...

4.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-M 2001 804046.

5.
Marketing Strategy : A Decision Focused Approach / Orville C.Walker,John W.Mullins. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WAL-M 2006 807172. Not available: Lahore Business School Library: In transit (2).

6.
Marketing Management: Knowledge and skills/ J.Paul Peter,James H.Donnelly. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2013 807359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PET-M 2013 807361.

7.
Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli: McGraw Hill Education, c2005
Availability: Items available for loan: Lahore Business School Library (50)Call number: 658.8 PER-B 2005 808618, ... Items available for reference: Lahore Business School Library: Not For Loan (50)Call number: 658.8 PER-B 2005 CD808618, ...

8.
A Preface to Marketing Management / J. Paul Peter.;James H. Donnelly Jr. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA: McGraw Hill Education, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-P 2015 812622.

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