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41.
The Strategic and Operational Planning of Marketing / Gordon E. Greenley. by Series: The McGraw-Hill marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1986
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 GRE-S 1986 804145.

42.
Strategic Marketing / David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 CRA-S 2000 804062.

43.
Marketing in the New Asia / edited by Siew Meng Leong, Swee Hoong Ang, Chin Tiong Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80095 MAR- 2001 804116.

44.
Will & vVsion : How Latecomers Grow to Dominate Markets / Gerard J. Tellis and Peter N. Golder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Other title:
  • Will and vision
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 TEL-W 2002 804148. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 TEL-W 2002 804149.

45.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BER-E 2001 804171.

46.
How to Prepare a Promotional Plan/ David Waller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beijing: McGraw-Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131.

47.
Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c1990
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183.

48.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

49.
Customer Chemistry : How to Keep the Customers you Want-- and Say "Good-bye" to the Ones you Don't / Mary Naylor and Susan Greco. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 NAY-C 2002 804159.

50.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ...

51.
Marketing Research / John Boyce. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 BOY-M 2005 800210.

52.
Marketing Research: Donald R. Cooper, Pamela S. Schindler. Concept and Cases by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804218.

53.
Marketing research [+CD] / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau,Bryan A.Lukas. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 LUK-M 2004 800209, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 LUK-M 2004 CD800209, ...

54.
Marketing Research : A Problem-Solving Approach / Seymour Sudman; Edward Blair. by Series: McGraw-Hill International editions.; The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 SUD-M 1998 804531.

55.
Marketing Research/ Donald R.Cooper,Pamela S.Schindler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804528. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 COO-M 2006 CD804528.

56.
International Marketing / Philip R. Cateora, John L. Graham. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CAT-I 2003 800137, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 CAT-I 2003 800139.

57.
Direct marketing / Mike Power,Bob Balderstone,Stan Gyles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 POW-D 2000 804233.

58.
E-commerce : The Cutting Edge of Business / Kamlesh K. Bajaj, Debjani Nag. by Series: McGraw-Hill computer science series | McGraw-Hill international editions
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.054678 BAJ-E 2005 804307.

59.
Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 NEW-W 2001 804319.

60.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 MOH-I 2004 804238.

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