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How to Prepare a Promotional Plan/ David Waller. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Beijing: McGraw-Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131.
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Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title: - Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...
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Marketing Research / John Boyce. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston: McGraw Hill, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 BOY-M 2005 800210.
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Marketing Research/ Donald R.Cooper,Pamela S.Schindler. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston: McGraw Hill Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804528. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 COO-M 2006 CD804528.
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56.
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International Marketing / Philip R. Cateora, John L. Graham. by
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CAT-I 2003 800137, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 CAT-I 2003 800139.
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Direct marketing / Mike Power,Bob Balderstone,Stan Gyles. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: McGraw Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 POW-D 2000 804233.
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