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Advertising : Concept and copy / George Felton. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : W.W. Norton, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 FEL-A 2006 804374, ...
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25.
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Advertising Advertising/ Winston Fletcher. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Profile Books, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 FLE-A 1999 804372, ...
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Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2007 804375, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2007 804377.
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Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Prentice Hall, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 CLO-I 2004 803917. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2004 CD803917.
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29.
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Advertising Manager's Handbook / Robert W. Bly. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Paramus, NJ : Prentice Hall, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.10973 BLY-A 1999 804558.
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Advertising: Principles & practice/ William Wells,Sandra Moriarty,John Burnett. by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, c2006
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 WEL-A 2006 803912, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 WEL-A 2006 815111.
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Strategic Advertising Campaigns / Don E. Schultz, Beth E. Barnes. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.113 SCH-S 1995 804400.
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Advertising Management / Batra, Rajeev ; John G Myers, David A.., Aaker, by
Edition: 5th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Items available for loan: Lahore Business School Library (5)Call number: 659.1 BAT-A 2013 806828, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 2013 806830.
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