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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
Writing Marketing Copy to Get Results/ James Essinger. by Series: Smart Strategies Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Business Press Thomson Learning, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 302.35 SEI-W 2000 801563.

3.
AdSim a SmartSims Advertising Business Simulation [CD] / Georg Belch E , Belch A Michale, by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: McGraw Hill, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2005 CD805105.

4.
Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MOO-G 2005 804135.

5.
International Marketing Communications / Tom Griffin. by Series: Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford [England] ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 GRI-I 1993 804146.

6.
Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c1990
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183.

7.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.82 SHI-A 2003 806191, ...

8.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

9.
Careers in Marketing, Advertising and Public Relations / Adela Stanley. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002341 STA-C 2000 801564.

10.
The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.102854678 BLY-O 2002 804364.

11.
Facebook Marketing : Designing your Next Marketing Campaign / Justin R. Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 LEV-F 2011 806008.

12.
Advertising Campaign Strategy : A Guide to Marketing Communication Plans / Donald Parente. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.113 PAR-A 2004 804363.

13.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 2000 804132.

14.
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353.

15.
Advertising : Planning and Implementation / Sageeta Sharma; Raghuvir Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: PHI Learning, 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 SHA-A 2013 806813, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 SHA-A 2013 806815.

16.
Social Media Marketing All-in-One For Dummies / by Jan Zimmerman and Deborah Ng. by Series: Safari Books Online (Series) | --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 ZIM-S 2013 807334, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 ZIM-S 2013 807332.

17.
Social Media Marketing / Tracy Tuten, Michael Solomon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 302.230688 SOL-S 2013 807495, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 302.230688 SOL-S 2013 807493.

18.
Integrated Advertising, Promotion & Marketing Communications / Kenneth E. Clow; Donald E. Baack. by
Edition: 6th ed .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2014
Availability: Items available for loan: Lahore Business School Library (33)Call number: 659.1 CLO-I 2014 807523, ...

19.
Advertising Principles and Practice William Wells,Sandra Moriarty,John Burnett by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 WEL-A 2006 900313.

20.
Advertising Procedure W.Ronald Lane,Karen Whitehill King,J.Thomas Russell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2005
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 LAN-A 2005 902548.

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