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1.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 HUT-B 2010 805629.

2.
Marketing Models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : New Delhi : Prentice-Hall, Prentice-Hall India, c1992
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LIL-M 1992 804037, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LIL-M 1992 804039.

3.
Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.

4.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).

5.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316.

6.
Strategic Marketing Planning / by Peter Reed. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2003 800065. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2003 800066.

7.
International Marketing and Export Management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Harlow, England ; Pearson Education, Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.848 ALB-I 2005 804227, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 ALB-I 2005 804243.

8.
Retail marketing management / David Gilbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 1999
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 1999 804538.

9.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 GIL-R 2003 804645, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2003 804672.

10.
Global Marketing Management / Warren J. Keegan, Naval K. Bhargava. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Prentice Hall, Pearson, c2002
Availability: Items available for loan: Lahore Business School Library (8)Call number: 658.848 KEE-G 2002 804257, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 KEE-G 2002 806308.

11.
Cases in Marketing Management / Edit by; Kenneth E. Clow; Donald Baack. by
Edition: South Asia ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: Sage, 2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 CAS- 2012 806744, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 CAS- 2012 806746.

12.
International Marketing and Export Management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 ALB-I 2013 806905, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 ALB-I 2013 806903.

13.
Advanced approach to marketing management / S.K.Baral,S.C.Bihari. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi.: A.I.T.B.S Publisher, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAR-A 2009 806936, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAR-A 2009 806938.

14.
Marketing Strategy : A Decision Focused Approach / Orville C.Walker,John W.Mullins. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WAL-M 2006 807172. Not available: Lahore Business School Library: In transit (2).

15.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-A 2014 807144. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-A 2014 807145. Not available: Lahore Business School Library: In transit (1).

16.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KER-S 2011 807331. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 KER-S 2011 807329. Not available: Lahore Business School Library: In transit (1).

17.
Marketing Management: Knowledge and skills/ J.Paul Peter,James H.Donnelly. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2013 807359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PET-M 2013 807361.

18.
Marketing Management : A strategic Decision-Making Approach / by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Mc Graw Hill.; 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MUL-M 2013 807516, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 MUL-M 2013 807514.

19.
Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 CRA-S 2013 807548, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 CRA-S 2013 807549.

20.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 GIL-R 2009 807775, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2009 807777.

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