A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller.
By: Kotler, Philip
Contributor(s): Kotler, Philip. Marketing management | Keller, Kevin LaneMaterial type: TextPublisher: Boston, MA ; Essex, U.K. : Pearson Education, 2014Edition: 5th edDescription: 358 p. : ill. 26cmISBN: 9789332518179Subject(s): Marketing -- Management | Marketing -- Management -- Case studies | Marketing -- Management -- Computer simulationDDC classification: 658.8
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|Books||Lahore Business School Library Shelf No. 75, LBS||Book||658.8 KOT-A 2014 807143 (Browse shelf)||C1||In transit from Lahore Business School Library to University Institute of Physical Therapy Library since 14/11/2016||807143|
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"'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface.
Includes bibliographical references and index.
Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.