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1.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Viva Book, c2009
Availability: Not available: Lahore Business School Library: In transit (1).

2.
The CRM Handbook : A Business Guide to Customer Relationship Management / Jill Dyché. by
Edition: Low Price ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.812 DYC-C 2002 802635, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 DYC-C 2002 802636.

3.
Brand Leadership / David A. Aaker, Erich Joachimsthaler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2000
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.827 AAk-L 2000 800301, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.827 AAk-L 2000 803659.

4.
Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 BHA-P 2008 805684.

5.
The outside-in corporation : how to build a customer-centric organization for breakthrough results / Barbara E. Bund. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BUN-O 2006 800091.

6.
Relationship marketing / by Mark Godson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Not available: Lahore Business School Library: In transit (1).

7.
Churchill/Ford/Walker's sales force management Mark W.Johnston,Greg W.Marshall. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.81 JOH-S 2003 801862. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 JOH-S 2003 CD801862.

8.
Total Customer Value Management : Transforming Business Thinking / Gautam Mahajan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : Response Books, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 MAH-T 2011 805374.

9.
Successful service operations management / by
Edition: 2nd ed. / Richard Metters ... [et al.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, c2006
Other title:
  • Service operations management
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 SUC- 2006 800168. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 SUC- 2006 CD800168.

10.
Private Label Strategy : How to Meet the Store Brand Challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KUM-P 2007 800310.

11.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389.

12.
Sales Forecasting Management: A demand management approach/ John T.Mentzer,Mark A.Moon. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Response, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.818 MEN-S 2005 804173.

13.
The official Siebel Sales starter kit / Siebel Systems, Inc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Foster City, CA : M&T Books, an imprint of IDG Books Worldwide, Inc., c2000
Other title:
  • Siebel Sales starter kit
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.810028554769 OFF- 2000 804174.

14.
Management of a sales force / William J. Stanton, Rosann Spiro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.81 STA-M 1999 804172.

15.
Sales Management: Decision,strategy and cases/ Richard R.Still,Edward W.Cundiff,Norman A.P.Govoni. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.81 STI-S 2011 806141.

16.
Sales Management: Shaping future sales leaders/ John F.Tanner,Earl D.Honeycutt,Robert C.Erffmeyer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2009
Availability: Items available for loan: Lahore Business School Library (8)Call number: 658.81 TAN-S 2009 805402, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 TAN-S 2009 806223. Not available: Lahore Business School Library: Lost (2).

17.
Call Centers for Dummies/ Real Bergevin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada: John Wiley & Sons, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.812 BER-C 2006 804169, ...

18.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BER-E 2001 804171.

19.
In charge of customer satisfaction / Roger Cartwright, George Green. by Series: In charge
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Cambridge, Mass. : Blackwell Publishers, 1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 CAR-I 1997 804167.

20.
Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c1990
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183.

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