Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.

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TextPublication details: New York : McGraw-Hill, c2008.Description: xiv, 300 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 82, LBS	Book	658.827 BHA-P 2008 805684 (Browse shelf(Opens below))	Available		805684

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Includes bibliographical references and index.