Private Label Strategy : How to Meet the Store Brand Challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xvii, 270 p. : ill. ; 24 cmISBN: - 9781422101674
- 1422101673
- 658.827 22 KUM-P 2007 800310
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 KUM-P 2007 800310 (Browse shelf(Opens below)) | Available | 800310 |
Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.