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Total Customer Value Management : Transforming Business Thinking / Gautam Mahajan.

By: Material type: TextTextPublication details: New Delhi ; Thousand Oaks : Response Books, c2011.Description: xx, 326 p.; ill.; 22 cmISBN:
  • 9788132103127 (pbk.)
Subject(s): DDC classification:
  • 658.812 22 MAH-T 2011 805374
Contents:
Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 82, LBS Book 658.812 MAH-T 2011 805374 (Browse shelf(Opens below)) Available 805374
Total holds: 0

Includes index.

Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.

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