Total Customer Value Management : Transforming Business Thinking / Gautam Mahajan.
Material type: TextPublication details: New Delhi ; Thousand Oaks : Response Books, c2011.Description: xx, 326 p.; ill.; 22 cmISBN:- 9788132103127 (pbk.)
- 658.812 22 MAH-T 2011 805374
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.812 MAH-T 2011 805374 (Browse shelf(Opens below)) | Available | 805374 |
Includes index.
Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.