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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
Marketing Research and Consumer Behaviour / C.N Sontakki. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana: Kalyani Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.93 SON-M 2001 804209.

3.
Retailing Management / Michael Levy,Barton A Weitz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tta McGraw Hill, c2004
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.87 LEV-R 2004 804354, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.87 LEV-R 2004 CD804352, ...

4.
Retail marketing management / David Gilbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 1999
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 1999 804538.

5.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 GIL-R 2003 804645, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2003 804672.

6.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

7.
Careers in Marketing, Advertising and Public Relations / Adela Stanley. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002341 STA-C 2000 801564.

8.
Retailing : An Introduction / Roger Cox; Paul Brittain. by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 COX-R 2004 804359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 COX-R 2004 804362.

9.
Marketing Public Relations : A Marketer's Approach to Public Relations and Social Media / Gaetan T. Giannini, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 GIA-M 2011 806173.

10.
Contemporary Direct & Interactive Marketing / Lisa D. Spiller, Martin Baier. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Upper Saddle River, N.J. : Pearson, Prentice Hall, c2011
Other title:
  • Contemporary direct and interactive marketing
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 SPI-C 2011 806157.

11.
Facebook Marketing : Designing your Next Marketing Campaign / Justin R. Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 LEV-F 2011 806008.

12.
Social Media Marketing : Strategies for Engaging in Facebook, Twitter & other Social Media / Liana "Li" Evans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 EVA-S 2011 806016.

13.
E-Marketing / Judy Strauss, Raymond Frost. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Prentice Hall, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 STR-E 2012 806911, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 STR-E 2012 806909.

14.
Social Media Marketing All-in-One For Dummies / by Jan Zimmerman and Deborah Ng. by Series: Safari Books Online (Series) | --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 ZIM-S 2013 807334, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 ZIM-S 2013 807332.

15.
Integrated Advertising, Promotion & Marketing Communications / Kenneth E. Clow; Donald E. Baack. by
Edition: 6th ed .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2014
Availability: Items available for loan: Lahore Business School Library (33)Call number: 659.1 CLO-I 2014 807523, ...

16.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 GIL-R 2009 807775, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2009 807777.

17.
B2B Digital Marketing : Using the Web to Market Directly to Businesses / Michael Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (16)Call number: 658.872028546 MIL-B 2015 811682, ... Not available: Lahore Business School Library: Checked out (1).

18.
Internet Marketing Strat To Finish / Catherine Juon.; Dunrie Greiling, Catherine Buerkle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (15)Call number: 658.872 JUO-I 2012 812298, ...

19.
Social Media Marketing : All-In-One for Dummies / Jan Zimmerman.; Deborah Ng. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Wiley, c2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 ZIM-S 2013 812672.

20.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson Education, c2016
Availability: Items available for loan: Lahore Business School Library (17)Call number: 658.87 GIL-R 2016 813519, ...

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