Social Media Marketing : Strategies for Engaging in Facebook, Twitter & other Social Media / Liana "Li" Evans.

By: Evans, Liana
Material type: TextTextPublisher: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011Description: viii, 342 p. : ill. ; 23 cmISBN: 9780789742841 (pbk.) :; 0789742845 (pbk.); 9788131758090Subject(s): Internet marketing | Social media | Online social networksDDC classification: 658.872
Contents:
The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 30, LBS
Book 658.872 EVA-S 2011 806016 (Browse shelf) Checked out to Waqar ul Qayyum (654) 03/11/2019 806016
Total holds: 0

Includes index.

The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.

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