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Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald.
Material type:
TextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003.Edition: 3rd edDescription: xvii, 467 p. : ill. ; 24 cmISBN: - 0750659807
- 658.827 22 CHE-C 2003 805919
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 CHE-C 2003 805919 (Browse shelf(Opens below)) | Available | 805919 |
Total holds: 0
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| 658.827 AAk-L 2000 804516 Brand Leadership / | 658.827 ALE-B 2001 804195 Brand Warfare : | 658.827 BHA-P 2008 805684 Personality not included : | 658.827 CHE-C 2003 805919 Creating Powerful Brands, in Consumer, Service and Industrial Markets / | 658.827 CLI-B 2009 805784 Brands and branding / | 658.827 DUN-P 2005 800250 Principles of Advertising & IMC / | 658.827 DUN-P 2005 815984 Principles of Advertising & IMC / |
Includes bibliographical references and index.