Your search returned 14 results.

1.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].

by Clifton,Rita | Clifton, Rita | Ahmad, Sameena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Viva Book, c2009Availability: No items available In transit (1).
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2.
Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.

by Bhargava, Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 BHA-P 2008 805684] (1).
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3.
Private Label Strategy : How to Meet the Store Brand Challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 KUM-P 2007 800310] (1).

4.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin.

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 SAR-S 2010 805389] (1).

5.
The 11 Immutable Laws of Internet Branding / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : New York : Profile Books, HarperBusiness, c2000Other title: Eleven immutable laws of Internet branding.Availability: Items available for loan: Lahore Business School Library [Call number: 658.84 RIE-I 2000 804189] (1).

6.
Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 HAN- 2009 802199] (1).

7.
Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania.

by Kania, Deborah, 1963- | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001Other title: Branding dot com.Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 KAN-B 2000 804192] (1).

8.
Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 CHE-C 2003 805919] (1).

9.
Principles of Advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 DUN-P 2005 800250] (1).

10.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff.

by Stiff, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2006Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 STI-S 2006 800083] (2).

11.
Branding: A practical guide to planning your strategy/ Geoffrey Randall.

by Randall,Geoffrey.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Kogan Page, 2004Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 RAN-B 2004 804534] (1).

12.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

by Marconi, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, IL : McGraw-Hill, c2002Availability: Items available for loan: Lahore Business School Library [Call number: 659.285 MAR-R 2002 804248] (2).

13.
Harvard Business Review on Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Online access: Table of contents Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 HAR- 2001 803206] (1).

14.
Branding: A Practical Guide to Planning your Strategy/ Geoffrey Randall.

by Randall, Geoffrey.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Kogan Page, 2004Availability: Items available for loan: Pakpattan Campus Library [Call number: 658.827 RAN-B 2004 1100310] (1).

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