Creating Powerful Brands, in Consumer, Service and Industrial Markets / (Record no. 6632)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01049cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13861568 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140321104024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050204s2003 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750659807 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm53845484 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 22 |
| Item number | CHE-C 2003 805919 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, Leslie, |
| 245 10 - TITLE STATEMENT | |
| Title | Creating Powerful Brands, in Consumer, Service and Industrial Markets / |
| Statement of responsibility, etc | Leslie de Chernatony and Malcolm McDonald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford ; |
| -- | Burlington, MA : |
| Name of publisher, distributor, etc | Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 467 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/fy0601/2005357186.html">http://www.loc.gov/catdir/toc/fy0601/2005357186.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html">http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 82, LBS | 10/02/2012 | Pak Book | 871.20 | 11110316 | 1 | 658.827 CHE-C 2003 805919 | 805919 | 25/09/2017 | 12/09/2017 | 21/03/2014 | Books |