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1.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Viva Book, c2009
Availability: Not available: Lahore Business School Library: In transit (1).

2.
Brand Leadership / David A. Aaker, Erich Joachimsthaler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2000
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.827 AAk-L 2000 800301, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.827 AAk-L 2000 803659.

3.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389.

4.
Will & vVsion : How Latecomers Grow to Dominate Markets / Gerard J. Tellis and Peter N. Golder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Other title:
  • Will and vision
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 TEL-W 2002 804148. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 TEL-W 2002 804149.

5.
The Philosophy of Branding : Great Philosophers Think Brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : London : Sterling, VA : Kogan Page, 2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82701 BRA-P 2004 804193.

6.
Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c1990
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183.

7.
A Branded World : Adventures in Public Relations and the Creation of Superbrands / Michael Levine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.20973 LEV-B 2003 804190.

8.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Upper Saddle River, N.J. : Prentice Hall, Pearson Prentice Hall, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 KEL-S 2003 804191, ...

9.
The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean Noël Kapferer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-N 2004 804273. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-N 2004 800325.

10.
Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean-Noël Kapferer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; London ; Dover, NH, USA: Kogan Page, 1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-S 1997 802177. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-S 1997 804272.

11.
The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ELL-E 2002 804194.

12.
Brand Warfare : 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players / David F. D'Alessandro, with Michele Owens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ALE-B 2001 804195.

13.
Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 CHE-C 2003 805919.

14.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ...

15.
From bricks to clicks : 5 steps to creating a durable online brand / Serge Timacheff, Douglas E. Rand. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 TIM-F 2001 804182.

16.
How to Measure and Manage your Corporate Reputation / Terry Hannington. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Aldershot, England ; Burlington, VT : Gower, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 HAN-H 2004 804392.

17.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.827 KEL-S 2013 806717, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.827 KEL-S 2013 807587.

18.
Brand new brand thinking [electronic resource] : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Online resources:
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 685.827 BAS-B 7136.

19.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller; Ambi M. G. Parameswaran. Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (30)Call number: 658.827 KEL-S 2015 808444, ...

20.
Brand Champions : How Superheroes Bring Brands to Life / how superheroes bring brands to life / Ian P. Buckingham. by Series: Bring yourself to work
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 BUC-B 2011 815531.

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