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Creating Powerful Brands, in Consumer, Service and Industrial Markets /

De Chernatony, Leslie, 1953-

Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. - 3rd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003. - xvii, 467 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0750659807

LCCN: 2005357186

Subjects--Topical Terms:
Brand name products--Planning.
Branding (Marketing)

Dewey Class. No.: 658.827 / CHE-C 2003 805919

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