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1.
The Marketing Strategy: A Handbook/ Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest Publishing House, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 PAL-M 2003 804134.

2.
Strategic Marketing [+CD] : Text and Caes the Indian Perspective / S. Shajahan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SHA-S 2010 805342. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHA-S 2010 CD805342.

3.
The marketing plan / William A. Cohen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : J. Wiley & Sons, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 COH-M 2006 804031, ...

4.
Business marketing. by
Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BIN-B 2005 804505.

5.
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson Learning, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.804 BLY-B 2005 805630.

6.
Marketing Management/ Philip Kotler,Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2006
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.8 KOT-M 2006 804007, ...

7.
Strategic Marketing Management / Lean-Jacques Lambin. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8094 LAM-S 1997 804054.

8.
Marketing management : a European perspective / Susan Norgan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80094 NOR-M 1994 802778.

9.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.802 KER-S 2011 805343, ...

10.
A Collection of Outstanding Cases in Marketing Management / [edited by] William G. Zikmund, William J. Lundstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul, Minn. : West Pub. Co., c1979
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 COL- 1979 804118. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 COL- 1979 804552.

11.
Strategic Marketing Management : Planning, Implementation, and Control / Richard M.S. Wilson and Colin Gilligan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 WIL-S 1997 802162, ...

12.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).

13.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316.

14.
Marketing Decisions for New and Mature Products / Robert D. Hisrich, Michael P. Peters. by Series: Macmillan series in college marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, c1991
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 HIS-M 1991 804143. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 HIS-M 1991 804144.

15.
The Strategic and Operational Planning of Marketing / Gordon E. Greenley. by Series: The McGraw-Hill marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1986
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 GRE-S 1986 804145.

16.
Strategic Marketing / David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 CRA-S 2000 804062.

17.
Selling and Sales Management/ David Jobber,Geoff Lancaster. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 JOB-S 2006 804090, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 JOB-S 2006 804176.

18.
Strategic Marketing Planning / by Peter Reed. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2003 800065. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2003 800066.

19.
Dalrymple's sales management / William L. Cron, Thomas E. DeCarlo. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, c2006
Other title:
  • Sales management
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 CRO-D 2006 803904, ...

20.
The Marketing Plan: A step-by-step guide/ John Westwood. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WES-M 2002 804520.

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