The marketing plan / William A. Cohen.

By: Cohen, William A, 1937-
Material type: TextTextPublisher: Hoboken, NJ : J. Wiley & Sons, c2006Edition: 5th edDescription: xviii, 350 p. : ill. ; 28 cmISBN: 047175529X (pbk. : alk. paper); 9780471755296Subject(s): Marketing -- ManagementDDC classification: 658.802 Online resources: Publisher description | Table of contents only | Contributor biographical information
List(s) this item appears in: Marketing
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 75, LBS
Book 658.802 COH-M 2006 804031 (Browse shelf) Available 804031
Books Books Lahore Business School Library
Shelf No. 75, LBS
Book 658.802 COH-M 2006 804067 (Browse shelf) 2 Available 804067
Total holds: 0

Includes bibliographical references (p. 345-346) and index.

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