Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson.
Material type: TextPublication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2011.Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN:- 9780136107064 (casebound : alk. paper)
- 0136107060 (casebound : alk. paper)
- 9780132465496 (IE)
- 0132465493 (IE)
- 9788131755310
- 658.802 22 KER-S 2011 805343
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 KER-S 2011 805343 (Browse shelf(Opens below)) | Available | 805343 | |||
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 KER-S 2011 805160 (Browse shelf(Opens below)) | Available | 805160 | |||
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 KER-S 2011 805161 (Browse shelf(Opens below)) | Available | 805161 |
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.