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21.
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2018 815730, ...

22.
The Handbook of Strategic Public Relations & Integrated Communications / Clarke L Caywood by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: McGraw-Hill Education, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.45 CAY-H 2012 815841.

23.
Promotion and Integrated Marketing Communications / Richard J. Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 SEM-P 2002 816002.

24.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 659.1 PER-S 2009 201136.

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