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	1.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004 Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ... Place hold Add to cart (remove)
	2.	How to Prepare a Promotional Plan/ David Waller. by Waller, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Beijing: McGraw-Hill, c1998 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131. Place hold Add to cart (remove)
	3.	Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson South-Western, c2003 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.82 SHI-A 2003 806191, ... Place hold Add to cart (remove)
	4.	Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A Series: The Dryden Press series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 2000 804132. Place hold Add to cart (remove)
	5.	Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Promotion management & marketing communications Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1997 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353. Place hold Add to cart (remove)
	6.	Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A Shimp; J Craig Andrews by Shimp, Terence A Andrews, J. Craig Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Cengage Learning, c2013 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.82 SHI-A 2013 815583, ... Place hold Add to cart (remove)
	7.	Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- [author.] Belch, Michael A [author.] Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2018] Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2018 815730, ... Place hold Add to cart (remove)
	8.	Strategic advertising management / Larry Percy, Richard Elliott. by Percy, Larry Elliott, Richard H Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2009 Online resources: Table of contents only Publisher description Availability: Items available for loan: School of Creative Arts Library (1)Call number: 659.1 PER-S 2009 201136. Place hold Add to cart (remove)

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