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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

3.
Contemporary Advertising and Integrated Marketing Communications / William F Arens; Michael F Weigold; Christian Arens. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : MacGraw-Hill, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 ARE-C 2011 805432. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 ARE-C 2011 805272.

4.
Advertising Management / Batra, Rajeev ; John G Myers, David A.., Aaker, by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Items available for loan: Lahore Business School Library (5)Call number: 659.1 BAT-A 2013 806828, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 2013 806830.

5.
Advertising : Planning and Implementation / Sageeta Sharma; Raghuvir Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: PHI Learning, 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 SHA-A 2013 806813, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 SHA-A 2013 806815.

6.
Advertising and Promotion : An Integrated Marketing Communications Perspective / by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Mc Graw hill.; 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 BEL-A 2013 806881, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2013 806879.

7.
Advertising, Promotion, and Marketing Communications / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Pearson.; 2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2014 806923, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2014 806921.

8.
Social Media Marketing All-in-One For Dummies / by Jan Zimmerman and Deborah Ng. by Series: Safari Books Online (Series) | --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 ZIM-S 2013 807334, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 ZIM-S 2013 807332.

9.
Social Media Marketing / Tracy Tuten, Michael Solomon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 302.230688 SOL-S 2013 807495, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 302.230688 SOL-S 2013 807493.

10.
Advertising & IMC: principles and practice/ Sandra Moriarty. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 MOR-A 2018 815280.

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