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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
The Ultimate Small Business Marketing Toolkit : All the Tips, Forms, and Strategies You'll ever Need [CD / Beth Goldstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 GOL-U 2007 CD804984.

3.
AdSim a SmartSims Advertising Business Simulation [CD] / Georg Belch E , Belch A Michale, by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: McGraw Hill, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2005 CD805105.

4.
International Marketing [CD] / Philip R. Cateora, John L. Graham. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CAT-I 2005 CD804967.

5.
Marketing [CD] / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BER-M 2006 CD804972.

6.
International Marketing [CD] / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CAT-I 2005 CD804979.

7.
Marketing [+CD] / Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804045, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MAR- 2000 CD804045, ... Not available: Lahore Business School Library: In transit (1).

8.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CAT-I 2005 804260, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.848 CAT-I 2005 CD804260, ...

9.
Marketing / Roger A. Kerin ... [et al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KER-M 2006 800340, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KER-M 2006 CD804543.

10.
Marketing [+CD] / Michael J. Etzel; Walker,Bruce. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill Education, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ETZ-M 2007 805562. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 ETZ-M 2007 CD805562.

11.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-B 1999 804074, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PER-B 1999 CD804647.

12.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.8 PER-E 2006 802833, ... Items available for reference: Lahore Business School Library: Not For Loan (10)Call number: 658.8 PER-E 2006 CD802833, ...

13.
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1).

14.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).

15.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

16.
Marketing research [+CD] / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau,Bryan A.Lukas. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 LUK-M 2004 800209, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 LUK-M 2004 CD800209, ...

17.
Marketing Research/ Donald R.Cooper,Pamela S.Schindler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804528. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 COO-M 2006 CD804528.

18.
Retailing Management / Michael Levy,Barton A Weitz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tta McGraw Hill, c2004
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.87 LEV-R 2004 804354, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.87 LEV-R 2004 CD804352, ...

19.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ETZ-M 2007 807615, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 ETZ-M 2007 807617, ...

20.
Fundamentals of marketing / Miller and Layton. by
Edition: 4th [Australian] ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney : McGraw-Hill, c2000
Availability: Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MIL-F 2000 807835, ...

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