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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
Retailing Management / Michael Levy,Barton A Weitz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tta McGraw Hill, c2004
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.87 LEV-R 2004 804354, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.87 LEV-R 2004 CD804352, ...

3.
Contemporary Advertising / William F. Arens. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 ARE-C 2008 802277.

4.
Contemporary Advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 ARE-C 2004 804539, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 659.1 ARE-C 2004 CD804539, ...

5.
Retailing management / Michael Levy, Barton A. Weitz. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.87 LEV-R 2001 804355, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.87 LEV-R 2001 CD804358, ...

6.
Retailing Management / Michael Levy,Barton A.Weitz. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 LEV-R 2012 807669, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 LEV-R 2012 807671.

7.
Retailing Management: Text and Cases / Swapna Pradhan, by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, c2012
Availability: Items available for loan: Lahore Business School Library (11)Call number: 658.87 PRA-R 2012 807723, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.87 PRA-R 2012 807725.

8.
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2018 815730, ...

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