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1.
Advertising Campaign Strategy : A Guide to Marketing Communication Plans / Donald Parente. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.113 PAR-A 2004 804363.

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Promotion and Integrated Marketing Communications / Richard J. Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 SEM-P 2002 816002.

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