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101.
Principles of Marketing Philip Kotler by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson 2016
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-P 2016 905566.

102.
Global marketing management / by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india pearson 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 KEE-G 2011 905059.

103.
Supply Chain Management : Strategy, Planning, and Operation / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, 2016
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.7 CHO-S 2016 905500.

104.
Supply Chain Management : Strategy, Planning, and Operation / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson c2007
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.7 CHO-S 2007 905161.

105.
Social Media Marketing / Michael R Solomon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india Pearson, 2015
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 302.230688 SOL-S 2015 905063.

106.
Internet Marketing Strategy,Implementation And Practice by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india pearson 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.84 CHA-I 2009 905038.

107.
B2B Digital Marketing : Using the Web to Market Directly to Businesses / Michael Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2015
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.872028 MIL-B 2015 905061.

108.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: INDIA Pearson Education, 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-A 2011 905064.

109.
Event Management : For Tourism, Cultural, Business, and Sporting Events / Lynn Van Der Wagen,; Brenda R. Carlos. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2015
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 338.4779 WAG-E 2015 905316.

110.
Business Market Management (B2B) : Understanding,creating,and delivering value / James C.Anderson,James A.Narus. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2005
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.4 AND-B 2005 1101873.

111.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

112.
Services Marketing : People, Technology, Strategy / Jochen, Wirtz, Christopher H. Lovelock, Jayanta Chatterjee. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 WIR-S 2018 815488. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WIR-S 2018 815175.

113.
Marketing Research: An Applied Orientation / Naresh K. Malhotra, Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 MAL-M 2019 815471. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 MAL-M 2019 815196.

114.
A Framework for Marketing Management / Philip Kotler, Kevin Keller. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-F 2019 815185.

115.
Digital marketing analytics: making sense of consumer data in a digital world/ Chuck Hemann. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 HEM-D 2018 815282.

116.
Marketing for hospitality and tourism/ Philip T.Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 647.940688 KOT-M 2019 815281.

117.
Principles of Marketing / Philip Kotler; Gary Armstrong, Marc Oliver Opresnik. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2020
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8 KOT-P 2021 815356, ...

118.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra; Dharam Vir Kalra. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2020
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.7 CHO-S 2019 815360, ...

119.
Marketing Research / Alvin C Burns; Ann Veeck; Ronald F Bush by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2017
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 BUR-M 2017 815400.

120.
International Business : The New Realities / S Tamer Cavusgil; Gary A Knight; John R Riesenberger . by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.049 CAV-I 2018 815413.

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