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1.
Instructor's Manual to Accompany : John A. Quelch. Cases in Advertising and product Management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: Irwin, c1995
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.5 QUE-I 1995 803799.

2.
Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 GLO- 1999 804244, ...

3.
Global marketing management / by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india pearson 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 KEE-G 2011 905059.

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