Marketing Management / Philip Kotler, Kevin Lane Keller.

By: Kotler, Philip
Contributor(s): Keller, Kevin Lane
Material type: TextTextPublisher: Boston: Pearson, c2016Edition: 15th Global EditionDescription: 832p:. ill;. 28 cmISBN: 9781292092621Subject(s): Marketing--Management | Consumer behavior | Internet marketing | Europe | Market surveys | New Zealand | AustraliaDDC classification: 658.8
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Reference Reference Lahore Business School Library
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Book 658.8 KOT-M 2016 815044 (Browse shelf) Not For Loan (Restricted Access) 815044
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Appendix,
Endnotes,
Glossary,
Index.

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