A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller.

By: Kotler, Philip
Contributor(s): Kotler, Philip. Marketing management | Keller, Kevin Lane, 1956-
Material type: TextTextPublisher: INDIA Pearson Education, 2011Edition: 4th edDescription: 384 p. : 26cmSubject(s): Marketing -- Management | Marketing -- Management -- Case studies | Marketing -- Management -- Computer simulationDDC classification: 658.8
Contents:
Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books The University of Lahore, Gujrat campus
C Management Sciences
Book 658.8 KOT-A 2011 905064 (Browse shelf) Available 905064
Total holds: 0

"'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface.

Includes bibliographical references and index.

Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.

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