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321.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 GIL-R 2003 804645, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2003 804672.

322.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, Prentice Hall / India, c1996
Availability: No items available.

323.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

324.
Retailing : An Introduction / Roger Cox; Paul Brittain. by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 COX-R 2004 804359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 COX-R 2004 804362.

325.
Retail Management : A Strategic Approach / Barry Berman; Joel R Evans. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, Prentice Hall, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 BER-R 2007 804324, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 BER-R 2007 805331. Not available: Lahore Business School Library: Damaged (1). Lahore Business School Library: In transit (2).

326.
Marketing Public Relations : A Marketer's Approach to Public Relations and Social Media / Gaetan T. Giannini, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 GIA-M 2011 806173.

327.
Credit Derivatives : A Primer on Credit Risk, Modeling, and Instruments / George Chacko ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Upper Saddle River, N.J. : Pearson, Wharton, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 332.6457 CRE- 2006 804914.

328.
Contemporary Direct & Interactive Marketing / Lisa D. Spiller, Martin Baier. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Upper Saddle River, N.J. : Pearson, Prentice Hall, c2011
Other title:
  • Contemporary direct and interactive marketing
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 SPI-C 2011 806157.

329.
Kleppner's Advertising Procedure/ W.Ronald Lane,Karen Whitehill King,J.Thomas Russell. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 LAN-K 2005 804369, ...

330.
Integrated Advertising Promotion and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 CLO-I 2012 806145.

331.
Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2007 804375, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2007 804377.

332.
Tourism: Concepts and practice/ John R.Walker,Josielyn T.Walker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2011
Availability: Not available: Lahore Business School Library: Lost (1).

333.
Global Marketing Management / Warren J. Keegan, Naval K. Bhargava. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Prentice Hall, Pearson, c2002
Availability: Items available for loan: Lahore Business School Library (8)Call number: 658.848 KEE-G 2002 804257, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 KEE-G 2002 806308.

334.
Effective Public Relations/ Scott M.Cutlip,Allen H.Center,Glen M.Broom. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2000
Availability: Items available for loan: Lahore Business School Library (4)Call number: 659.2 CUT-E 2000 804393, ...

335.
Advertising: Principles & practice/ William Wells,Sandra Moriarty,John Burnett. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2006
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 WEL-A 2006 803912, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 WEL-A 2006 815111.

336.
Facebook Marketing : Designing your Next Marketing Campaign / Justin R. Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 LEV-F 2011 806008.

337.
Social Media Marketing : Strategies for Engaging in Facebook, Twitter & other Social Media / Liana "Li" Evans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 EVA-S 2011 806016.

338.
The Official Guide to PTE [+2 CD's] : Pearson Test of English Academic / Understand the Features, Fromat and Scoring, Practice with Authentic Test Questions, Learn from Sample Responses and Explanations, Improve on Test -Taking Strategies. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hong Kong: Pearson Longman Asia ELT, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 428.24 OFF- 2010 806264. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 428.24 OFF- 2010 CD806264. The University of Lahore, Gujrat campus: Not for loan (1)Call number: 428.24 OFF- 2010 900216.

339.
A Communicative Grammar of English / Geoffrey Leech; Jan Svartvik. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 428.24 LEE-C 2002 805835.

340.
Effective English [+CD] / E. Suresh Kumar; P. Sreehari, J. Savithri. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, 2010
Availability: Items available for loan: Lahore Business School Library (11)Call number: 428.2 KUM-E 2010 813488, ... Items available for reference: Lahore Business School Library: Not For Loan (11)Call number: 428.2 KUM-E 2010 CD806265, ... Not available: Lahore Business School Library: Checked out (1). Lahore Business School Library: Damaged (1).

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