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101.
Marketing [+CD] / Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804045, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MAR- 2000 CD804045, ... Not available: Lahore Business School Library: In transit (1).

102.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CAT-I 2005 804260, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.848 CAT-I 2005 CD804260, ...

103.
Marketing / Roger A. Kerin ... [et al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KER-M 2006 800340, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KER-M 2006 CD804543.

104.
Churchill/Ford/Walker's sales force management Mark W.Johnston,Greg W.Marshall. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.81 JOH-S 2003 801862. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 JOH-S 2003 CD801862.

105.
Marketing [+CD] / Michael J. Etzel; Walker,Bruce. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill Education, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ETZ-M 2007 805562. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 ETZ-M 2007 CD805562.

106.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-B 1999 804074, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PER-B 1999 CD804647.

107.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.8 PER-E 2006 802833, ... Items available for reference: Lahore Business School Library: Not For Loan (10)Call number: 658.8 PER-E 2006 CD802833, ...

108.
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1).

109.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).

110.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

111.
Marketing research [+CD] / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau,Bryan A.Lukas. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 LUK-M 2004 800209, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 LUK-M 2004 CD800209, ...

112.
Consumer Behavior [+CD] : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83420973 HAW-C 2010 805270. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2010 CD805270.

113.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83420973 HAW-C 2004 802265, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2004 CD804292.

114.
Marketing Research/ Donald R.Cooper,Pamela S.Schindler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804528. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 COO-M 2006 CD804528.

115.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 HAW-C 2007 804533. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 HAW-C 2007 CD804533.

116.
The art of nonverbal selling : let your customers' unspoken signals lead you to the close / Gerhard Gschwandtner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.85 GER-T 2007 800085, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.85 GER-T 2007 CD800085, ...

117.
Retailing Management / Michael Levy,Barton A Weitz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tta McGraw Hill, c2004
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.87 LEV-R 2004 804354, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.87 LEV-R 2004 CD804352, ...

118.
Contemporary Advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 ARE-C 2004 804539, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 659.1 ARE-C 2004 CD804539, ...

119.
Retailing management / Michael Levy, Barton A. Weitz. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.87 LEV-R 2001 804355, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.87 LEV-R 2001 CD804358, ...

120.
Principles and practice of anesthesiology / edited by David E. Longnecker ... [et al.]. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, Medical Pub. Division, 2007
Availability: Items available for reference: University College of Medicine Library: Not For Loan (1)Call number: 617.96 ANE-- 2008 500212. University College of Medicine Library: Not for loan (1)Call number: 617.96 ANE-- 2008 CD500212.

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