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	1.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004 Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ... Place hold Add to cart (remove)
	2.	AdSim a SmartSims Advertising Business Simulation [CD] / Georg Belch E , Belch A Michale, by Belch E Georg Belch A Michale Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore: McGraw Hill, c2005 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2005 CD805105. Add to cart (remove)
	3.	Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by Sengupta, Subroto Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Tata McGraw Hill, c1990 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183. Place hold Add to cart (remove)
	4.	The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly. by Bly, Robert W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2002 Online resources: Publisher description Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.102854678 BLY-O 2002 804364. Place hold Add to cart (remove)
	5.	Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- [author.] Belch, Michael A [author.] Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2018] Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2018 815730, ... Place hold Add to cart (remove)

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