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1.
Customer marketing : how to improve the profitability of your customer base / Jay Curry,Wil Wurtz,Guido Thys. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: British: Kogan Page, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 334.5 CUR-C 1998 801311.

2.
Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c1998
Other title:
  • Role of marketing in today's profit-driven organization
Availability: Items available for loan: Lahore Business School Library (1)Call number: 334.68 DOY-A 1998 801312.

3.
The Marketing Audit Handbook [+CD] : Tools,techniques & chechlists to exploit your marketing resources/ Aubrey Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 WIL-M 2002 802550, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WIL-M 2002 CD802550.

4.
Practical marketing and public relations for the small business / Moi Ali. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ALI-P 2002 803840.

5.
Strategic marketing communications [electronic resource] : new ways to build and integrate communications / Paul Smith, Chris Berry, Alan Pulford. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: London ; Dover, N.H. : Kogan Page, c1999
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 SMI-S 1999 804125, ...

6.
Electronic Commerce : Directors And opportunities for Electronic Business / Edit by; Tom Nash by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002854678 ELE- 1998 804201.

7.
The Marketing Plan: A step-by-step guide/ John Westwood. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WES-M 2002 804520.

8.
Effective Industrial Marketing: Business-to-business marketing of goods and services/ Edited by Norman Hart.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 EFF- 1994 804130.

9.
The Sales Promotion Handbook Chris Brown. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: London : Kogan Page, c1993
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BRO-S 1993 804197.

10.
Market and Sales Forecasting / Gordon J. Bolt. by
Edition: 1st Indian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.818 BOL-M 2002 804198.

11.
The international handbook of market research techniques / edited by Robin J Birn. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page in association with MRS, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 BIR-H 2003 804217.

12.
Market research : a guide to planning, methodology & evaluation / Paul Hague. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 HAG-M 2002 804216, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 HAG-M 2002 CD804216, ...

13.
Marketing Communications : An Integrated Approach / P R Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page, c1993
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 1993 804210.

14.
Marketing Communications : An Integrated Approach / P R Smith & Jonathan Taylor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 2005 804208.

15.
Branding: A practical guide to planning your strategy/ Geoffrey Randall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 RAN-B 2004 804534.

16.
Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy/ Martin Lindstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 LIN-B 2012 806093.

17.
Careers in Marketing, Advertising and Public Relations / Adela Stanley. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002341 STA-C 2000 801564.

18.
Brand lands, Hot Spots & Cool Spaces : Welcome to the Third Place and the Total Marketing Experience / Christian Mikunda. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659 MIK-B 2004 804388.

19.
Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208.

20.
How to Market Books The Essential Guide to Maximizing Profit and Exploiting all Channels to Market Alison Baverstock by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 381.450020 BAV-H 2008 900580.

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