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	1.	Handbook of Strategic Marketing Communications: New ways to build and integrate communications/ Paul Smith,Chris Berry,Alan Pulford. by Smith,Paul Berry,Chris Pulford,Alan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Crest, 2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SMI-H 2003 803487. Place hold Add to cart (remove)
	2.	Strategic marketing communications [electronic resource] : new ways to build and integrate communications / Paul Smith, Chris Berry, Alan Pulford. by Smith, P. R. (Paul Russell), 1957- Berry, Chris, 1944- Pulford, Alan NetLibrary, Inc Edition: Rev. ed. Material type: Text; Format: electronic ; Literary form: Not fiction Publication details: London ; Dover, N.H. : Kogan Page, c1999 Online resources: Click here for full text. Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 SMI-S 1999 804125, ... Place hold Add to cart (remove)

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