Brand lands, Hot Spots & Cool Spaces : Welcome to the Third Place and the Total Marketing Experience / Christian Mikunda.

By: Mikunda, Christian
Material type: TextTextPublisher: London ; Sterling, VA : Kogan Page, c2004Description: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cmISBN: 0749442565Uniform titles: Marketing Spuren. English Subject(s): Special events -- Marketing | Special events -- PlanningDDC classification: 659 Online resources: Publisher description | Contributor biographical information
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 85, LBS
Book 659 MIK-B 2004 804388 (Browse shelf) Available 804388
Total holds: 0

"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.

Includes bibliographical references (p. [201]) and index.

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