Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

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Material type: Text

TextPublication details: London : Kogan Page, c1998.Description: vii, 200 p. ; 23 cm. illISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 23, LBS	Book	334.68 DOY-A 1998 801312 (Browse shelf(Opens below))	Available		801312

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Includes bibliographical references (p. 194-198) and index.