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21.
Marketing Management: Knowledge and skills/ J.Paul Peter,James H.Donnelly. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-M 2007 801566.

22.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2005 804554. Not available: Lahore Business School Library: Lost (1).

23.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. by
Edition: 2001-2002 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-A 2002 804555, ...

24.
Applications in Basic Marketing: Clippings from the popular business press/ William D.Perreault,E.Jerome McCarthy. by
Edition: 1998-1999 edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill Irwin, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-A 1999 804076.

25.
New Marketing in the New Economy: Readings in e-business marketing/ Hugh M.Pattinson,David R.Low. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: McGraw Hill, []
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PAT-N [] 804113.

26.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.8 PER-E 2006 802833, ... Items available for reference: Lahore Business School Library: Not For Loan (10)Call number: 658.8 PER-E 2006 CD802833, ...

27.
Principles of Services Marketing/ Adrian Palmer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGraw Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PAL-P 2001 801861.

28.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Lahore Business School Library (51)Call number: 658.8 STA-F 1991 803932, ...

29.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2004 804111, ...

30.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-M 2001 804046.

31.
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1).

32.
Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ZEI-S 2003 804119, ...

33.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZEI-S 2006 804550.

34.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).

35.
The Strategic and Operational Planning of Marketing / Gordon E. Greenley. by Series: The McGraw-Hill marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1986
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 GRE-S 1986 804145.

36.
Strategic Marketing / David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 CRA-S 2000 804062.

37.
Marketing in the New Asia / edited by Siew Meng Leong, Swee Hoong Ang, Chin Tiong Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80095 MAR- 2001 804116.

38.
Will & vVsion : How Latecomers Grow to Dominate Markets / Gerard J. Tellis and Peter N. Golder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Other title:
  • Will and vision
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 TEL-W 2002 804148. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 TEL-W 2002 804149.

39.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BER-E 2001 804171.

40.
How to Prepare a Promotional Plan/ David Waller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beijing: McGraw-Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131.

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