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181.
Principles of Marketing Philip Kotler by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson 2016
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-P 2016 905566.

182.
Global marketing management / by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india pearson 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 KEE-G 2011 905059.

183.
Strategies Marketing Making Decisions for Strategic Advantage Musadiq A. Sahaf by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India PHI Learning 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SAH-S 2008 905030.

184.
Strategic Marketing Problems Cases and Comments Roger A. Kerin, Robert A. Peterson by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KER-S 2011 905243.

185.
Strategic Marketing for Nonprofit Organizations Alan R Andreasen,Philip Kotler by
Edition: seventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI Learning 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 AND-S 2008 905069.

186.
Services Marketing People,Technology,Strategy Christopher Lovelock,Jochen Wirtz,Jayanta Chatterjee by
Edition: Seventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 LOV-S 2011 905339.

187.
Services Marketing And Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India s.chand 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 BAL-S 2006 905051.

188.
e-marketing judy strauss,raymond frost by
Edition: sixth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india phi 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.872 STR-E 2012 905073.

189.
Retail Marketing Management David Gilbert by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2003
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.87 GIL-R 2003 905068.

190.
Marketing, Sales & Customer Services Understanding the Theory and Practice of Selling Through Service Charley Watkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi A.I.T.B.S. Publishers 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.82 WAT-M 2006 905118.

191.
Marketing Management Philip Kotler, Kevin Lane Keller by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-M 2013 902606.

192.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: INDIA Pearson Education, 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-A 2011 905064.

193.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

194.
Principles of Marketing A South Asian Perspective Philip Kotler , Gary Armstrong , Prafulla Y. Agnihotri , Ehsan ul Haque by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore Urdu Bazar 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-P 2014 902625.

195.
Global Marketing Warren J Keegan,Mark C Green by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2005
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 KEE-G 2005 905388.

196.
Services Marketing : People, Technology, Strategy / Jochen, Wirtz, Christopher H. Lovelock, Jayanta Chatterjee. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 WIR-S 2018 815488. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WIR-S 2018 815175.

197.
Principles of Marketing / Philip Kotler; Gary Armstrong, Marc Oliver Opresnik. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2020
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8 KOT-P 2021 815356, ...

198.
Contemporary Marketing [+3 CD] / Louis E. Boone,; David L. Kurtz. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson South- Western, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BOO-C 2004 815364. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BOO-C 2004 CD815364.

199.
Case Stuies in Marketing Management / Ramendra Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800954 SIN-C 2013 815421.

200.
Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing / Jean-Marc Lehu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, India: Koganpage, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 LEH-B 2010 815438.

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