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	1.	Customer marketing : how to improve the profitability of your customer base / Jay Curry,Wil Wurtz,Guido Thys. by Thys, Guido Wurtz,Wil Thys,Guido Material type: Text; Format: print ; Literary form: Not fiction Publication details: British: Kogan Page, c1998 Availability: Items available for loan: Lahore Business School Library (1)Call number: 334.5 CUR-C 1998 801311. Place hold Add to cart (remove)
	2.	Total Customer Value Management : Transforming Business Thinking / Gautam Mahajan. by Mahajan, Gautam, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Thousand Oaks : Response Books, c2011 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 MAH-T 2011 805374. Place hold Add to cart (remove)
	3.	Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by MacInnis, Deborah J Park, C. Whan Priester, Joseph W Society for Consumer Psychology Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 HAN- 2009 802199. Place hold Add to cart (remove)
	4.	Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ... Place hold Add to cart (remove)
	5.	Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by Gould, Rennie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, c2012 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208. Place hold Add to cart (remove)
	6.	Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by Gould, Rennie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, c2012 Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.802 GOU-C 2012 904813. Place hold Add to cart (remove)
	7.	Total Customer Value Management : Transforming Business Thinking / Gautam Mahajan. by Mahajan, Gautam Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Thousand Oaks : Response Books, c2011 Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.812 MAH-T 2011 901580. Place hold Add to cart (remove)
	8.	Principles of Marketing / Philip Kotler; Gary Armstrong, Marc Oliver Opresnik. by Kotler, Philip Armstrong, Gary Opresnik, Marc Oliver Edition: 17th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2020 Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8 KOT-P 2021 815356, ... Place hold Add to cart (remove)
	9.	Consumers / Eric, Arnould,; Linda Price, George, Zinkhan. by Arnould, Eric Zinkhan, George M Price, Linda Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: Irwin, McGraw Hill, c2004 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ARN-C 2004 815363. Place hold Add to cart (remove)
	10.	No cover image available Unselling : the New Customer Experience / Scott, Stratten; Alison Kramer. by Stratten, Scott Kramer, Alison Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken : Wiley, c2014 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 STR-U 2014 815320. Place hold Add to cart (remove)
	11.	Customer Service: Career Success Through Customer Loyalty / Paul R. Timm. by Timm, Paul R Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson Education, c2008 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 TIM-C 2008 815429. Place hold Add to cart (remove)
	12.	Inbound Marketing : Get Found Using Google, Social Media, and Blogs / Brian Halligan and Dharmesh Shah. by Halligan, Brian, 1967- Shah, Dharmesh, 1967- Series: The new rules of social media series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2010 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 HAL-I 2010 815532. Place hold Add to cart (remove)
	13.	Principles of Marketing / Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler. by Armstrong, Gary (Gary M.) [author.] Adam, Stewart [author.] Denize, Sara M. (Sara Marion), 1962- [author.] Kotler, Philip [author.] Series: Always learning Edition: 6th edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Melbourne, Victoria : Pearson Australia, ©2018 Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 ARM-P 2018 815994, ... Place hold Add to cart (remove)

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