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1.
Consumers / Eric Arnould, Linda Price, George Zinkhan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ARN-C 2002 804296.

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2.
Consumers / Eric, Arnould,; Linda Price, George, Zinkhan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin, McGraw Hill, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ARN-C 2004 815363.

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