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Analysis for Strategic Marketing/ Vithala R.Rao,Joel H.Steckel. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, 2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 RAO-A 2008 806310. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 RAO-A 2008 806311.
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E-Marketing / Judy Strauss, Raymond Frost. by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : Pearson/Prentice Hall, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 STR-E 2012 806911, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 STR-E 2012 806909.
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Integrated Marketing Communication in Advertising and Promotion / by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India.: Cengage Learning. 2013
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891.
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International Marketing and Export Management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 ALB-I 2013 806905, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 ALB-I 2013 806903.
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Advanced approach to marketing management / S.K.Baral,S.C.Bihari. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi.: A.I.T.B.S Publisher, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAR-A 2009 806936, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAR-A 2009 806938.
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Marketing Research / John Boyce. by
Edition: 2nd ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi.: Tata McGrawHill, c2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BOY-M 2014 806990, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BOY-M 2014 806992.
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International marketing : Text and Cases / Justin Paul,Ramneek Kapoor. by
Edition: 2nd ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi.; Tata McGraw Hill, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PAU-I 2012 807167, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PAU-I 2012 807169.
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A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-A 2014 807144. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-A 2014 807145. Not available: Lahore Business School Library: In transit (1).
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Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208.
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Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, NJ : Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEV-M 2011 807239, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2011 807241.
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Social Marketing : Influencing Behaviors for Good / Philip Kotler, Nancy R. Lee. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Los Angeles : Sage Publications, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEE-S 2011 807320, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEE-S 2011 807322.
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Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KER-S 2011 807331. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 KER-S 2011 807329. Not available: Lahore Business School Library: In transit (1).
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Social Media Marketing / Tracy Tuten, Michael Solomon. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 302.230688 SOL-S 2013 807495, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 302.230688 SOL-S 2013 807493.
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Sales and Distribution Management : Text and Cases / Krishna K.Havaldar,Cavale,Vasant M. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi.; McGraw Hill, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 HAV-S 2013 807502, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 HAV-S 2013 807504.
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