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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316.

3.
Analysis for Strategic Marketing/ Vithala R.Rao,Joel H.Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 RAO-A 2008 806310. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 RAO-A 2008 806311.

4.
E-Marketing / Judy Strauss, Raymond Frost. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Prentice Hall, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 STR-E 2012 806911, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 STR-E 2012 806909.

5.
Integrated Marketing Communication in Advertising and Promotion / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Cengage Learning. 2013
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891.

6.
International Marketing and Export Management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 ALB-I 2013 806905, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 ALB-I 2013 806903.

7.
Advanced approach to marketing management / S.K.Baral,S.C.Bihari. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi.: A.I.T.B.S Publisher, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAR-A 2009 806936, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAR-A 2009 806938.

8.
Marketing Research / John Boyce. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: Tata McGrawHill, c2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BOY-M 2014 806990, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BOY-M 2014 806992.

9.
Marketing Research : by Harper W. Boyd, Jr., and Ralph Westfall, with the collaboration of William D. Barclay on the sampling chapters. Text and Cases / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: AITBS Publisher, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BOY-M 2012 806989, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BOY-M 2012 806987.

10.
Marketing Strategy : A Decision Focused Approach / Orville C.Walker,John W.Mullins. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WAL-M 2006 807172. Not available: Lahore Business School Library: In transit (2).

11.
International marketing : Text and Cases / Justin Paul,Ramneek Kapoor. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.; Tata McGraw Hill, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PAU-I 2012 807167, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PAU-I 2012 807169.

12.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-A 2014 807144. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-A 2014 807145. Not available: Lahore Business School Library: In transit (1).

13.
Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208.

14.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEV-M 2011 807239, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2011 807241.

15.
Principles of Supply Chain Management : A Balanced Approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, c2005
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.7 WIS-P 2005 807302, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.7 WIS-P 2005 807304.

16.
Social Marketing : Influencing Behaviors for Good / Philip Kotler, Nancy R. Lee. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEE-S 2011 807320, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEE-S 2011 807322.

17.
Social Media Marketing All-in-One For Dummies / by Jan Zimmerman and Deborah Ng. by Series: Safari Books Online (Series) | --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 ZIM-S 2013 807334, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 ZIM-S 2013 807332.

18.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KER-S 2011 807331. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 KER-S 2011 807329. Not available: Lahore Business School Library: In transit (1).

19.
Social Media Marketing / Tracy Tuten, Michael Solomon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 302.230688 SOL-S 2013 807495, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 302.230688 SOL-S 2013 807493.

20.
Sales and Distribution Management : Text and Cases / Krishna K.Havaldar,Cavale,Vasant M. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.; McGraw Hill, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 HAV-S 2013 807502, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 HAV-S 2013 807504.

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