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Marketing for hospitality and tourism /

by Kotler, Philip; Bowen, John (John T.); Makens, James C.
Type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Prentice Hall, c1996Description: xv, 704 p. : ill. (chiefly col.) ; 27 cm.ISBN: 9788131722244.Other title: Marketing for hospitality & tourism.Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing List(s) this item appears in: Tourism
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Reference Reference
Lahore Business School Library
Shelf No. 36, LBS
Book 647.940688 KOT-M 2008 807843 (Browse shelf) Not For Loan (Restricted Access)
Total holds: 0
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647.94 VAL-C 2009 806448 Check-In Check-Out: 647.94068 DIX-F 2007 807819 Front Office Operations 647.94068 WAL-I 2009 806447 Introduction to Hospitality Management/ 647.940688 KOT-M 2008 807843 Marketing for hospitality and tourism / 650.01513 CRO-I 2002 802219 Introductory Mathematics & Statistics for Business/ 650.01513 LAW-M 1995 802154 Maths and Statistics for Business: 650.01513 SLA-B 2006 802939 Business Math Handbook and Study Guide to Accompany Practical Business Math Procedures/

Includes bibliographical references and index.

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