Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

By: Kotler, Philip
Contributor(s): Bowen, John (John T.), 1948- | Makens, James C
Material type: TextTextPublisher: Upper Saddle River, NJ : Prentice Hall, c1996Description: xv, 704 p. : ill. (chiefly col.) ; 27 cmISBN: 9788131722244Other title: Marketing for hospitality & tourism [Cover title]Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688
List(s) this item appears in: Tourism
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Item type Current location Collection Call number Status Date due Barcode Item holds
Reference Reference Lahore Business School Library
Shelf No. 36, LBS
Book 647.940688 KOT-M 2008 807843 (Browse shelf) Not For Loan (Restricted Access) 807843
Total holds: 0

Includes bibliographical references and index.

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