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Marketing for hospitality and tourism /

by Kotler, Philip; Bowen, John (John T.); Makens, James C.
Type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Prentice Hall, c1996Description: xv, 704 p. : ill. (chiefly col.) ; 27 cm.ISBN: 9788131722244.Other title: Marketing for hospitality & tourism.Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing List(s) this item appears in: Tourism
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Item type Location Collection Call number Status Date due Item holds
Reference Reference
Lahore Business School Library
Shelf No. 36, LBS
Book 647.940688 KOT-M 2008 807843 (Browse shelf) Not For Loan (Restricted Access)
Total holds: 0

Includes bibliographical references and index.

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