Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

By: Kotler, Philip
Contributor(s): Bowen, John (John T.), 1948- | Makens, James C
Material type: TextTextPublisher: Upper Saddle River, NJ : Prentice Hall, c1996Description: xv, 704 p. : ill. (chiefly col.) ; 27 cmISBN: 9788131722244Other title: Marketing for hospitality & tourism [Cover title]Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688
List(s) this item appears in: Tourism
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Reference Reference Lahore Business School Library
Shelf No. 36, LBS
Book 647.940688 KOT-M 2008 807843 (Browse shelf) Not For Loan (Restricted Access) 807843
Total holds: 0

Includes bibliographical references and index.

Copyrights 2018© The University of Lahore (UOL) Libraries. All Rights Reserved. Library System Administrator Muhammad Riaz (muhammad.riaz@uol.edu.pk) +92 (0)42 35963421-30 Ext: 1703

Powered by Koha