Marketing for hospitality and tourism / (Record no. 8593)

000 -LEADER
fixed length control field 00794cam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141213191919.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950907s1996 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131722244
040 ## - CATALOGING SOURCE
Original cataloging agency LBS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.940688
Edition number 22
Item number KOT-M 2008 807843
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing for hospitality and tourism /
Statement of responsibility, etc Philip Kotler, John Bowen, James Makens.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 704 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John
Fuller form of name (John T.),
Dates associated with a name 1948-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type
        Restricted Access Not For Loan Book Lahore Business School Library Lahore Business School Library Shelf No. 36, LBS 2014-12-13 Iqra Book Agency 1521.00 77 647.940688 KOT-M 2008 807843 807843 2014-12-13 2014-12-13 Reference
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