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Kotler, Philip.

Marketing for hospitality and tourism / Marketing for hospitality & tourism Philip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ : Prentice Hall, c1996. - xv, 704 p. : ill. (chiefly col.) ; 27 cm.

Includes bibliographical references and index.

9788131722244


Hospitality industry--Marketing.
Tourism--Marketing.

647.940688 / KOT-M 2008 807843

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