Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Marketing for hospitality & tourism Philip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ : Prentice Hall, c1996. - xv, 704 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and index.
9788131722244
Hospitality industry--Marketing.
Tourism--Marketing.
647.940688 / KOT-M 2008 807843
Marketing for hospitality and tourism / Marketing for hospitality & tourism Philip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ : Prentice Hall, c1996. - xv, 704 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and index.
9788131722244
Hospitality industry--Marketing.
Tourism--Marketing.
647.940688 / KOT-M 2008 807843