Essentials of Marketing Research / William G. Zikmund, Barry J. Babin.
Material type: TextPublication details: New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007Edition: 3rd edDescription: xvii, 414 p. : ill. ; 29 cmISBN:- 9780324320879 (pbk.)
- 0324320876 (pbk.)
- 22 658.83 ZIK-E 2007 805166
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 80, LBS | Book | 658.83 ZIK-E 2007 805166 (Browse shelf(Opens below)) | 1 | Available | 805166 | |||
Books | Lahore Business School Library Shelf No. 80, LBS | Book | 658.83 ZIK-E 2007 805167 (Browse shelf(Opens below)) | 2 | Available | 805167 | |||
Books | Lahore Business School Library Shelf No. 80, LBS | Book | 658.83 ZIK-E 2007 805168 (Browse shelf(Opens below)) | 3 | Available | 805168 |
Total holds: 0
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658.8 WAL-M 2006 807172 Marketing Strategy : | 658.8 ZAL-M 2008 800308 No title | 658.83 ZIK-E 2007 805166 Essentials of Marketing Research / | 658.83 ZIK-E 2007 805167 Essentials of Marketing Research / | 658.83 ZIK-E 2007 805168 Essentials of Marketing Research / | 658.8342 SCH-C 2015 810017 Consumer Behavior / |
Includes bibliographical references (p. 405-410) and index.