Essentials of Marketing Research / (Record no. 6703)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00838cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14807423 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140324121809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070413s2007 ohua b u001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324320879 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324320876 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm76909998 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 9788131502810 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.83 |
| Item number | ZIK-E 2007 805166 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of Marketing Research / |
| Statement of responsibility, etc | William G. Zikmund, Barry J. Babin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| -- | Mason, Ohio : |
| Name of publisher, distributor, etc | Cengage Learning /South-Western, |
| -- | Thomson/South-Western, |
| Date of publication, distribution, etc | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 414 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 405-410) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 80, LBS | 17/05/2011 | Pak Book | 733.04 | 1109442 | 658.83 ZIK-E 2007 805166 | 805166 | 24/03/2014 | 1 | 24/03/2014 | Books | |||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 80, LBS | 17/05/2011 | Pak Book | 733.04 | 1109442 | 658.83 ZIK-E 2007 805167 | 805167 | 24/03/2014 | 2 | 24/03/2014 | Books | |||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 80, LBS | 17/05/2011 | Pak Book | 733.04 | 1109442 | 658.83 ZIK-E 2007 805168 | 805168 | 24/03/2014 | 3 | 24/03/2014 | Books |