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Essentials of Marketing Research /

Zikmund, William G.

Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. - 3rd ed. - New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007 - xvii, 414 p. : ill. ; 29 cm.

Includes bibliographical references (p. 405-410) and index.

ISBN: 9780324320879 (pbk.) 0324320876 (pbk.)

LCCN: 2006908266

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / ZIK-E 2007 805166

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